Chintan Ruparel's profile

Aman Ki Asha - The Times of India

Aman Ki Asha: An Indo-Pak Peace Project
The Times of India

Aman ki Asha is a campaign for peace between India and Pakistan, jointly initiated by the Jang Group of Pakistan and The Times of India Group.

The words Aman ki Asha mean ‘hope for peace’. Aman is an Urdu word, meaning peace. Asha is a Hindi word, meaning hope. The combination of the two languages reflects the collaborative spirit of this initiative.

The objective is to create an enabling environment to facilitate dialogue between the governments, encourage people-to-people contacts and thus contribute to bringing about peace between India and Pakistan.

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GOAFEST 2011:
Aman Ki Asha - The Times of India
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Aman Ki Asha - The Times of India

Agency: Taproot India ECDs: Agnello Dias, Santosh Padhi Copywriter: Chintan Ruparel Art Directors: Abhishek Sawant, Pranav Bhide

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